truth.
told boldly.

The guardian

For the past three years, I've helped to shape the motion language and art direction for The Guardian within the OLIVER x Guardian Marketing Team. By incorporating motion assets into our campaigns, we saw a noticeable boost in click-through rates across all of The Guardian’s sub-brands, proving the power of dynamic visuals in driving engagement. My work spanned diverse campaigns with one unifying goal: to bring clarity and creativity to The Guardian’s core mission. Here are a few standout projects from my time with The Guardian:

01

the guardian x glastonbury

Role: Motion Graphics, Asset Creation, Art Direction

Software Used: After Effects, Photoshop, Illustrator

Client: Glastonbury Festival

One of the first projects I had the chance to dive into was a bold collaboration between The Guardian and Glastonbury. We merged the festival’s electric energy with The Guardian’s distinctive voice, creating a interesting visual experience for these promotional assets that stood out at one of the world’s most iconic events.

not for sale

In collaboration with Lucky Generals and the Guardian Marketing Team, we delivered a rebrand campaign that spotlighted The Guardian’s unwavering integrity—making it clear we won’t be swayed by bribes, gambling sponsors, or funds tied to environmental damage. The brief, crafted by Oliver and The Guardian marketing team, was ambitious and bold. Due to internal capacity constraints, we conceptualized the campaign and handed over the filming and editing to Lucky Generals, ensuring the creative vision remained intact without compromising quality.

02

the guardian (not for sale) rebrand

Role: Motion Graphics, Editing, Asset Creation,

Software Used: After Effects, Photoshop, Illustrator, Premiere

In Collaboration with: Lucky Generals

Once the footage was delivered, our internal team focused on crafting the cutdowns—transforming 60-second videos into 15-second spots. The challenge? Maintaining narrative consistency and impact in these shorter formats, but we ensured that each edit stayed true to the campaign’s core message.

dancing type

The second phase of the brief introduced a fresh element to The Guardian’s brand: ‘dancing type.’ We created a suite of companion OOH and social assets to complement the new campaign. The goal was to keep everything bold and in line with The Guardian’s signature 2D, colorful graphic style, while infusing a playful energy. These assets were displayed prominently around London, capturing attention and further reinforcing the campaign’s visual identity.

climate moments

We also developed campaigns that tackled the serious issue of sustainability, educating our audience on the vital importance of going green— with a message as bold as the visuals.

03

climate change explainer videos

Role: Motion Graphics, Editing, Asset Creation,

Software Used: After Effects, Photoshop, Illustrator, Premiere

Our task was to create a brief video series inspired by The Guardian's hard-hitting investigative journalism on the climate crisis. Working closely with the design director, I led the storyboarding and crafted animated assets for the explainer video. The aim was to deliver striking visuals that aligned with the narrative, all while staying true to The Guardian’s brand guidelines.

In our design process, adapting designs across multiple resolutions—especially for social media—is always a key consideration. When designing and animating assets, we keep this flexibility in mind from the start. Below are a few examples of assets repurposed specifically for social channels.

We made sure these assets held their visual impact, whether in 9:16 or 1:1 formats, right from the design phase.

Tasty Visuals

I helped cook up visually delicious social media campaigns for Observer Food Monthly (pun fully intended). The brief was to merge The Guardian’s signature vibrant illustrative style with food, creating a visual feast to engage viewers and encourage them to vote in the campaigns.

04

observer food awards

Role: Motion Graphics, Asset Creation, Art Direction

Software Used: After Effects, Photoshop, Illustrator, Premiere

05

Shaping The Guardian

The Guardian’s visual identity leans on a distinct, two-dimensional illustrative approach, with bold use of color, illustration, and typography at its core. Whether working on sustainability campaigns or engaging food lovers through vibrant social media content, my focus has always been on staying true to the brand while pushing creative boundaries.

Role: Motion Graphics, Asset Creation, Art Direction

Software Used: After Effects, Photoshop, Illustrator, Premiere

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